Clay builds and enriches lists, Reakly turns them into conversations on LinkedIn and by email. Verified pricing, features and when each tool is the right choice.
Short answer
Clay isn't a LinkedIn prospecting tool: it's a platform to build and enrich lists, with 150+ data providers and an AI research agent, from $167 a month (limited free plan). Reakly (€99/month, or €49/month billed annually) is for reaching your prospects on LinkedIn and by email at the right moment, then tracking conversations in its inbox and CRM. Clay prepares the lists; Reakly runs the prospecting, and many teams would use both.
Choose Reakly if
- You want to prospect on LinkedIn and by email, not just build lists.
- You want to reply to prospects and track them in an inbox and CRM.
- You want a simple flat plan rather than a credits-and-actions budget.
- You want to create your LinkedIn content in the same place.
Choose Clay if
- You build very specific lists from many sources.
- You want an AI agent that researches every account.
- Your team already has a sending tool and a CRM to feed.
- You want many users without paying per seat.
Feature by feature
Checked on the official pages. Clay prices are in US dollars per month, for the whole team (unlimited users). "Not mentioned" means Clay doesn't advertise it on its pricing page.
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What it really costs, depending on your needs
Clay bills the team based on a volume of actions and data credits. Reakly charges a flat plan per sender, with usage included.
| What you need | Reakly | Clay |
|---|---|---|
| Enrich lists, no outreach | €99/month | Free (100 credits) or $167/month (Launch) |
| Job change signals | €99/month | $167/month (Launch) |
| Web intent signals + CRM sync | €99/month (CRM sync on Custom) | $446/month (Growth) |
| Automated LinkedIn prospecting | €99/month | Not mentioned: third-party tool needed |
Public prices checked on October 21, 2026 on Clay's pricing page, in US dollars per month. The page shows $167 and $446 in its header and $185 and $495 in its FAQ: check the exact price before you choose.
Verdict
Clay and Reakly don't do the same job: Clay prepares highly qualified lists, Reakly reaches them on LinkedIn and by email and tracks the conversations. For most small companies Reakly is enough; Clay becomes useful when your lists need many sources.
Frequently asked questions
Not really. Clay is for building and enriching prospect lists with 150+ data sources and an AI agent. Reakly is for reaching those prospects on LinkedIn and by email, then tracking replies. They complement each other more than they replace each other.
Its pricing page doesn't mention automated LinkedIn campaigns. Clay offers an email sequencer (Clay Sequencer) and LinkedIn ad audiences on the Growth plan, but not sending LinkedIn connection requests or messages.
Clay has a free plan (100 data credits and 500 actions a month). Paid plans show Launch from $167 a month and Growth from $446 a month, for the whole team; its FAQ lists $185 and $495.
Yes: Clay to build a highly qualified list, Reakly to reach it on LinkedIn and by email when a signal appears. Reakly accepts imported lists.
For most small and mid-sized companies, yes: Reakly includes email and phone enrichment through 20+ providers, intent signals and always-on prospect sourcing. Clay becomes useful when you build very specific lists from many sources.
Sources and method
Information about both tools was checked on October 21, 2026 on their official pages. Pricing and features change: always check the vendors' websites before you decide.
