Real prices, verified features and when each tool is the better choice: Apollo for its 240 million contacts, Reakly to prospect on LinkedIn at the right moment.
Short answer
Apollo is first and foremost a huge B2B contact database (240 million contacts) with email sequences and a dialer, and it has a free plan. Reakly (€99/month, or €49/month billed annually) focuses on LinkedIn and intent signals, with email, inbox, CRM and content creation included. Choose Apollo to find contacts at volume and prospect by email and phone; choose Reakly to prospect on LinkedIn at the right moment.
Choose Reakly if
- LinkedIn is your main channel and you want to automate it.
- You want intent signals to tell you when to reach out.
- You want one inbox for LinkedIn, email and WhatsApp.
- You want to create your LinkedIn content in the same place.
Choose Apollo if
- You need a very large contact database to search.
- You mostly prospect by email and phone.
- You want to start on a free plan.
- Your team works in Salesforce or HubSpot and wants native integration.
Feature by feature
Checked on the official pages. Apollo prices are in US dollars per seat, excluding tax. "Not mentioned" means Apollo doesn't advertise it on its pricing page.
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What it really costs, depending on your needs
Monthly cost for one person. Apollo runs on credits: the data you use (emails, phone numbers) depends on your plan.
| What you need | Reakly | Apollo |
|---|---|---|
| Try it without paying | 7-day trial | Free plan with no time limit |
| Email at volume | €99/month | $65/month (Basic, 2,500 credits) |
| AI, calls and more credits | Calls not offered | $99/month (Professional, 4,000 credits) |
| Automated LinkedIn + email | €99/month | Automated LinkedIn not mentioned |
| With an annual commitment | €49/month | $49 to $79/month per seat |
Public prices checked on October 21, 2026 on Apollo's pricing page, in US dollars per seat, excluding tax. The Organization plan ($119 per seat billed annually, 3 seats minimum) targets teams. Always check current pricing before you choose.
Verdict
Apollo is unbeatable for finding contacts at volume and prospecting by email and phone, with a free plan. Reakly is the better choice to prospect on LinkedIn at the right moment and track conversations; the two work well together.
Frequently asked questions
Apollo is a giant B2B database (240 million contacts) with email sequences, a dialer and credits to unlock emails and phone numbers. Reakly focuses on LinkedIn and timing: intent signals, LinkedIn and email sequences, inbox, CRM and content in one subscription.
Apollo has a free plan with no time limit, including 75 credits a month and 2 sequences. Paid plans start at $49 per seat per month billed annually ($65 monthly).
Its pricing page doesn't mention automated LinkedIn campaigns: Apollo highlights email, phone and its Gmail and Salesforce extensions. If LinkedIn is your main channel, Reakly is built for it.
Yes, it is a logical combination: Apollo to build and enrich lists at volume, Reakly to reach those prospects on LinkedIn at the right moment and track the conversations. Reakly accepts imported lists.
Not for email alone: Apollo has a free plan and a Basic plan at $49 per seat billed annually. Reakly costs €99/month (€49/month billed annually) but includes automated LinkedIn, the inbox, signals and content, which Apollo does not highlight.
Sources and method
Information about both tools was checked on October 21, 2026 on their official pages. Pricing and features change: always check the vendors' websites before you decide.
